Prime videos pricier ultra plan goes live today – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.
Posted
E
The Verge
Emma Roth
Prime Video’s pricier “Ultra” plan goes live today.

Going ad-free on Prime Video now costs $4.99 per month, instead of $2.99. It also comes with “exclusive” access to 4K streams.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Alex Jones has uncovered another massive conspiracy
  2. 360-degree cameras have a new superpower
  3. You’re about to feel the AI money squeeze
  4. THE PEOPLE DO NOT YEARN FOR AUTOMATION
    Video
  5. Musk vs. Altman is here, and it’s going to get messy

More in Streaming

25 years later, is it time for a new iPod?25 years later, is it time for a new iPod?
Netflix can’t seem to follow up its biggest showsNetflix can’t seem to follow up its biggest shows
Former MrBeast exec sues over ‘years’ of alleged harassmentFormer MrBeast exec sues over ‘years’ of alleged harassment
Celebrities will be able to find and request removal of AI deepfakes on YouTubeCelebrities will be able to find and request removal of AI deepfakes on YouTube
Apple TV has another busy summer of sci-fi with Silo season 3 in JulyApple TV has another busy summer of sci-fi with Silo season 3 in July
YouTube’s mobile app finally lets you share timestamped videosYouTube’s mobile app finally lets you share timestamped videos

Top Stories