Instagram is courting youtube creators for its new long form video format – Breaking News & Latest Updates 2026
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Emma Roth
Instagram is courting YouTube creators for its new long-form video format.

As reported by Business Insider, Instagram offered some YouTube creators $50,000 to post videos to its new “Features” video format, while others received offers up to $500,000. “We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” a Meta spokesperson tells Business Insider.

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