Apple apps subscription retention messages cancelation – Breaking News & Latest Updates 2026
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Apple now lets apps show subscription retention messages.

When you’re trying to cancel a subscription, apps can show messages that “remind subscribers of your subscription’s value as they decide whether to cancel,” and they can even include a “special offer,” Apple says.

I have a hunch these messages are going to be showing up in a lot of apps very soon.

Screenshot of Apple’s example subscription cancelation messages for apps.
Image: Apple
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