T
More ads in App Store searches.
Apple knows that search is the most common way to find and download apps in the App Store. So in 2026, it’s going to inject even more ads into those results. Right now ads appear at the top, pushing down the things you’re actually looking for, but soon they’ll also be sprinkled into the slots below.
Say it with me: enshittification.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...











