After signing a nonbinding agreement in January to spin off its TV business, today Sony officially announced that TCL will pay approximately 75.4 billion yen (over $473 million) for a 51 percent stake in a new joint venture called Bravia Inc., with Sony holding the remaining 49 percent.
TCL is taking over Sony’s TV business
TCL will own a 51 percent majority stake in the new joint venture with Sony that will be called Bravia Inc.
TCL will own a 51 percent majority stake in the new joint venture with Sony that will be called Bravia Inc.
is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.
Bravia Inc., which will be headquartered in Sony’s Osaki office in Tokyo, is expected to begin operations in April 2027. When they announced the joint venture, the companies said the TVs it sells will have both Sony and Bravia branding, “while utilizing TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency, and vertical supply chain strength.”
The new wholly owned subsidiary will assume Sony’s home entertainment business that covers the research and development, design, manufacturing, and support for various devices. These include Bravia televisions, other flat panel displays, projectors, home audio gear, and home theater systems.
In today’s announcement, Sony senior vice president Kenji Tanaka says that through the strategic partnership, Bravia Inc. will “strive to provide new customer value to a global audience and achieve further growth in the home entertainment field.” As part of the deal, TCL will also purchase Sony EMCS (Malaysia) Sdn. Bhd., a subsidiary responsible for manufacturing Sony’s home entertainment products. Negotiations for another Sony manufacturing subsidiary, Shanghai Suoguang Visual Products Co., Ltd., are ongoing.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Anthropic’s most dangerous AI model just fell into the wrong hands
- Sony’s PlayStation 5 is $200 off for the first time since December
- The unraveling of Dan Crenshaw
- Elon Musk admits that millions of Tesla vehicles won’t get unsupervised FSD
- Framework is building a better couch keyboard because everyone hates the Logitech one
