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Google is cracking down on websites that block your browser’s back button.
An update to Google’s spam policies includes a new “malicious practice” that could get websites demoted: “Back button hijacking,” which is when a website stops users from leaving with their browser’s back button.
“Pages that are engaging in back button hijacking may be subject to manual spam actions or automated demotions, which can impact the site’s performance in Google Search results. To give site owners time to make any needed changes, we’re publishing this policy two months in advance of enforcement on June 15, 2026.”
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