Amazon wants to power ai shopping assistants at other online stores – Breaking News & Latest Updates 2026
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Emma Roth
Amazon wants to power AI shopping assistants at other online stores.

The ecommerce giant is now selling access to the tech behind its Alexa for Shopping assistant, giving other retailers — like Kate Spade — abilty to build their own AI shopping chatbot. Amazon says its AI shopping interface can offer personalized recommendations with images and pricing, as well as answer store policy questions.

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