An update on the phoebe gates shopping app saga – Breaking News & Latest Updates 2026
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An update on the Phoebe Gates shopping app saga.

Internal communications viewed by Bloomberg suggest that Phoebe Gates — Bill Gates’ daughter — knew that her shopping app, Phia, claimed commission for sales it didn’t drive using a method known as “cookie stuffing:”

Phoebe Gates was aware of features that automatically set cookies from at least Dec. 18, according to an internal Slack discussion reviewed by Bloomberg and confirmed by people familiar with the matter… Gates wanted to verify that Phia’s cookie was being dropped automatically when the box popped up even if the shopper didn’t click to use a coupon, according to two of the people. This would allow Phia to take the credit and commission for the total value of products sold.

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