Digitimes reported on remarks from CEO Jason Chen, who said recently that he expects PC prices to rise another 20% before coming down in the second-half of 2027. The increase tracks with all of the component spikes we’ve seen, including rumors that AMD and Intel are both about to raise prices by another 10% this year. Chen reportedly said: “a lot of people come and tell us they want to raise prices, and we find it a bit baffling,” noting that memory suppliers have an incentive to push their current cost narrative.