RAM price hikes: the latest on the global memory shortage

Memory suppliers just blew a hole in the PC gaming industry – and they’re about to do the same to everything else. For weeks, PC enthusiasts have borne the brunt of skyrocketing memory prices, but the shockwaves will soon impact a wider range of products as suppliers pour resources into a far bigger and more lucrative endeavor: AI.

The biggest names in the AI industry are buying up DRAM memory for their sprawling data centers, and memory makers are prioritizing their demands over everyone else’s. DRAM is embedded “in every part of our digital society today,” Jeff Janukowicz, research VP at IDC, tells The Verge. That’s everything from laptops to smartphones, gaming consoles, smart TVs, cars, and even small amounts in solid-state drives (SSDs). “There’s a lot at stake,” he says.

You can still find the Asus Xbox Ally X and the MSI Claw 8 AI Plus for $999 and $1,049 respectively, but Lenovo’s Legion Go S has seemingly given up the fight. The best version of Lenovo’s 8-inch handheld now costs nearly double what it did at launch — originally $829.99 last summer, the SteamOS version with Z1 Extreme chip now costs a staggering $1,579.99 at Best Buy.

That’s an even bigger price hike than with Lenovo’s flagship Legion Go 2, which saw up to a $650 price hike early this month.

According to Nikkei Asia, even as suppliers ramp up DRAM production, manufacturers are only expected to meet 60 percent of demand by the end of 2027. SK Group chairman has even said that shortages could last until 2030.

The world’s largest memory makers — Samsung, SK Hynix, and Micron — are all working to add new fabrication capacity, but almost none of it will be online until at least 2027, if not 2028. SK opened a fab in Cheongju in February, but that is the only increase in production among the three for 2026.

Meta is the next tech company to hike up hardware prices due to the global memory shortage.

Beginning April 19th, Meta’s 128GB Quest 3S VR headset will cost $349.99, the 256GB Quest 3S will cost $449.99, and the Quest 3 will cost $599.99. Those are increases of $50 for both Quest 3S models and $100 for the Quest 3.

Samsung is raising prices across Galaxy Z Flip 7, Galaxy S25 FE, and Galaxy S25 Edge phones, as spotted earlier by Phone Arena. Though the base model of each phone is staying at the same price, devices with higher storage are now up to $80 more expensive:

Last week, Samsung also increased the price of the Galaxy Z Fold 7, bringing its 1TB model from $2,419 to $2,499, while the 512GB version jumped from $2,119 to $2,199. Samsung’s price hikes don’t just end with its phones, however, as Phone Arena spotted increases across its tablet lineup, regardless of storage.

Microsoft just raised the prices across its line of Surface devices amid the global RAM shortage. Now, the 13-inch Surface Pro 11 and the 13.8-inch Surface Laptop 7 cost $500 more than their original starting price, going from $999 to $1,499, as reported earlier by Windows Central.

Last year, Microsoft stopped selling the $999 versions of the Surface Pro 11 and the 13.8-inch Surface Laptop 7 in favor of the $1,199 models with more storage. At the time, it seemed like Microsoft was trying to make room for the cheaper 12-inch Surface Pro and 13-inch Surface Laptop that launched last May. However, these newer devices aren’t safe from the price hikes, either, as the starting price for the 12-inch Surface Pro has gone up from $799 to $1,049, while the 13-inch Surface Laptop is jumping from $899 to $1,199.

I thought the WD Black SN850X 2TB SSD in my gaming PC was pricey when I bought it for $173 in 2024, but now that same SSD costs $649, more than what I paid for most of the parts in my PC combined. The price on my WD Black drive nearly quadrupled since November 2025, and consumer SSDs across the board are seeing similar increases, much like with RAM:

According to price trends from PC Part Picker, NVMe SSD prices began ticking upward in December 2025, with prices on 256GB to 4TB SSDs now double or triple what they were just a few months ago, and continuing to climb.

Remember when we thought the Legion Go 2 was expensive at $1,099 and up? Those were the days — Best Buy is now listing Lenovo’s handheld for $1,499 with a Ryzen Z2 or $1,999 with a Z2 Extreme. The latter originally cost $1,349, so that’s a $650 jump in just six months.

And yes, that means Lenovo’s flagship may now cost twice as much as a $999 Microsoft/Asus Xbox Ally X with the same AMD chip, as much as a far more powerful GPD Win 5 with AMD Strix Halo cost last year. But the way things are going, it’s probably only a matter of time till Microsoft hikes its handheld Xbox price too. (For now, Asus rep Anthony Spence tells me there’s “no price increase on the horizon, so far as I can tell,” at least in the US.)

As of today, the price of the 16GB version of the Raspberry Pi 5 is going up by $100, a price bump that’s almost as much as the original $120 price tag. Driven by the ongoing RAM shortage, Raspberry Pi is raising prices on over a dozen of its bare-bones computers, after previous increases in December and February. The increases range from $11.25 to $150.

In a blog post announcing the price increases, Raspberry Pi CEO Eben Upton reiterated that they won’t be permanent, stating, “The circumstances in which we find ourselves are challenging, but in the future they will abate. When they do, we will reverse our price increases, and until they do, we will continue to work hard to limit their impact in every way we can.”

Sony has announced that as of March 27th, 2026, the company is no longer accepting orders for nearly all the products in its CFexpress and SD memory card lines. The list of affected memory products includes CFexpress Type A, Type B, and SDXC/SDHC cards, although a few models of Type B and low-end SF-UZ series SD cards remain in production, according to PetaPixel, and you may still be able to find them on shelves until the existing supply runs out.

This includes orders from the company’s authorized dealers as well as general consumers for “the foreseeable future,” with the news coming out on the same day Sony said it will raise PS5 prices worldwide.

Sony is raising the price of its PlayStation 5 consoles globally starting April 2nd. In an announcement on Friday, Sony says that the standard PS5 will now cost $649.99, up from $549.99. Meanwhile, the PS5 Digital Edition now costs $599.99 instead of $499.99, and the PlayStation 5 Pro will cost $899.99 instead of $749.99.

Along with these changes, Sony is increasing the price of its PlayStation Portal as well, going from $199.99 to $249.99.

Ayaneo is suspending preorders for its $1,999 Next 2 gaming handheld due to the skyrocketing price of digital storage. In a post on Monday, Ayaneo says the overall cost to build its Windows handheld now nearly doubles the price it originally set, making it “unsustainable” to continue selling.

“Even before the launch of NEXT 2, storage prices had already been rising for several months,” Ayaneo writes. “At that time, we believed the price might be approaching its peak. Even if it meant making little to no profit—or even a slight loss—we still decided to move forward with the launch. However, what we did not expect was that storage prices would not only continue to rise but would increase even more rapidly.”

For the fourth month in a row, Framework is increasing prices on RAM and storage for its modular PCs due to ongoing shortages from suppliers. An update to Framework’s blog on Tuesday states that DDR5 RAM will now cost $13 to $18 per GB, up from February’s rate of $12 to $16 per GB. This is partly due to the company selling out of older, less expensive inventory, which has also pushed Framework to “re-price some capacities” of storage, as well.

Additionally, the Framework Desktop is getting another price increase due to RAM and storage costs. The base configuration of the Desktop now costs $1,269, up from $1,139 in January. Some pre-built configurations of the Framework Laptop 16 are also getting more expensive, and in “upcoming months,” Framework is planning to make similar pricing changes on its other pre-built models.

We’ve been talking to phone companies both big and small this week at MWC, and they’ve basically all agreed on one point: the RAM crisis is hitting hard, and phone prices will almost certainly increase where they haven’t already.

For a major global brand like Xiaomi, volume is one lever the company can pull. To balance out the increased costs, Angus Ng, Xiaomi’s director of communications and public relations, tells us, “We can potentially go for bigger volumes, especially in the mid-range segment and entry-level segment, so then we can try to lower costs in that area.“ Pulling other levers, like scaling back flagship specs, isn’t considered an option. Says Ng, “…we have to chase the latest and intend to showcase our best.” The Xiaomi 17 and 17 Ultra launching this week in Europe match last year’s pricing, but it sounds like that trend might not hold in the long term.

The smartphone industry could experience a record-breaking decline in 2026 as a result of the RAM shortage stemming from memory-hungry AI giants. That’s according to the latest report from the International Data Corporation (IDC), which forecasts smartphone shipments to plummet 12.9 percent this year, marking its “lowest annual shipment volume in more than a decade.”

At the same time, the average selling price for smartphones is set to hit new highs, with IDC predicting a 14 percent increase to a record $523. “While memory prices are projected to stabilize by mid-2027, they are unlikely to return to previous level,” IDC senior researcher Nabila Popal says, adding that the sub-$100 phone segment will become “permanently uneconomical.” Next week, Apple is rumored to announce a new edition of its budget smartphone as the “iPhone 17e,” which could give a hint about where things are going.

Maybe you’ve heard: Memory is expensive now. The price of RAM has tripled, quadrupled, even sextupled depending on the type of chip, all because AI companies are gobbling it up.

But maybe you’ve thought: I don’t buy memory sticks! I don’t build my own PCs! It won’t affect me, right?

Phison is one of the leading makers of controller chips for SSDs and other flash memory devices — and CEO Pua Khein-Seng has now become a leading voice for just how bad the RAM shortage might get.

Companies may need to cut back their product lines in the second half of 2026, and some companies will even die if they can’t get the components they need, he agreed, in a televised interview with Ningguan Chen of Taiwanese broadcaster Next TV.

Valve has updated the Steam Deck website to say that the Steam Deck OLED may be out of stock “intermittently in some regions due to memory and storage shortages.” The PC gaming handheld has been out of stock in the US and other parts of the world for a few days, and thanks to this update, we now know why.

The update comes shortly after Valve delayed the Steam Machine, Steam Frame, and Steam Controller from a planned shipping window of early 2026 because of the memory and storage crunch. “We have work to do to land on concrete pricing and launch dates that we can confidently announce, being mindful of how quickly the circumstances around both of those things can change,” Valve said in a post about that announcement from earlier this month.

Sony and Nintendo are reportedly feeling squeezed by RAM shortages as demand from AI data centers takes up an increasing share of memory chip production. In response to rising costs and dwindling chip supplies, Sony is considering pushing back the release of its next PlayStation console “to 2028 or even 2029,” according to industry sources cited by Bloomberg, while Nintendo may increase the $450 price of its Switch 2 console this year.

That delay would be a considerable divergence from Sony’s usual release schedule, having launched a new console generation every six to seven years since the original PlayStation debuted in 1994. As the current PlayStation 5 console was released in November 2020, it would have been expected to launch before the end of 2027.

The Super refresh to Nvidia’s RTX 50-series GPUs was expected at CES 2026 in January, but it didn’t make an appearance. The Information reports that in December, Nvidia managers decided not to release the new cards as scheduled, choosing to prioritize AI chips instead due to the limited supply of RAM currently available. On top of that, “Nvidia is also slashing production of its current line of gaming chips,” the RTX 50-series, which are already in high demand and consistently sold out at retailers.

The priority shift away from gaming GPUs follows record-breaking revenue for Nvidia, driven by its AI chips. Data center revenue made up $51.2 billion out of the total $57 billion Nvidia reported in its Q3 2026 earnings. While gaming revenue was also up 30 percent during that same period, it makes up a much smaller slice of the pie than it used to.

Following an initial price increase announced two months ago, Raspberry Pi is raising prices again for several of its single-board computers. “The cost of some parts has more than doubled over the last quarter,” Raspberry Pi CEO Eben Upton said in an announcement today. “As a result, we now need to make further increases to our own pricing, affecting all Raspberry Pi 4 and 5, and Compute Module 4 and 5, products that have 2GB or more of memory.”

In December, the Raspberry Pi 4 and Raspberry Pi 5 saw price increases from $5 to $25, depending on the amount of RAM included, while the 16GB version of the Compute Module 5 jumped by $20. Starting soon, prices will increase again by $10 for those same devices with 2GB of memory, by $15 for 4GB models, by $30 for 8GB variants, and by $60 for configurations with 16GB of RAM.

Apple will try to avoid raising iPhone 18 prices “as much as possible” in the face of a global memory shortage, according to a report from supply chain analyst Ming-Chi Kuo. According to Kuo, Apple plans to “absorb the costs” of rising RAM prices, while at least keeping the iPhone 18’s starting price steady.

Kuo reports that Apple is now negotiating iPhone memory prices with suppliers every quarter, instead of every six months, and that he expects the company to face another price increase during its next round of discussions. The company plans to make up for the rising costs with its services business, which includes subscriptions to apps like Apple Music, iCloud, Apple TV, and others.