When massively popular workplace messaging app Slack first revealed that it would be trading in its wonderfully unique hashtag logo for a squirting pinwheel, I found a silver lining anyhow. “At least it’s got that nice purple background,” I thought to myself, the first time I saw the new icon pop up on my Android phone.
Slack has decided to somehow make its icon even duller and less notable
It’s supposed to be easier to spot
It’s supposed to be easier to spot
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
But it seems that Slack is dead set on making its logo as generic as can possibly be, because today it’s replacing that purple with a white background instead.
Just like half the other apps on my phone.
Incredibly, Slack says the move is designed to make it easier to spot the Slack app:
To which I say:
Yep, definitely less confusing now.
It also looks nothing like Apple’s default photo app, I’m sure.
But I suppose it’s a little harder to spot the Slack logo’s hidden swastika in the negative space now.
Below, in the lower right, you can see Slack’s phone logo as it used to be, temporarily, on phones. I will miss the purple.
Image: Slack
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