The concept version of the three-row Ioniq 9, which is coming to the annual SEMA show next week, has a lifted suspension, auxiliary lighting, and unique wheels paired with aggressive all-terrain tires. It was co-designed by Jeremiah Burton and Zach Jobe, who left Donut Media last year to form their own YouTube channel, BigTime. Burton said he was “stoked” to work with Hyundai on the revamped Ioniq 9. “EVs have come a long way, so getting a chance to put our own spin on an off-road-themed Ioniq 9 is pretty cool,” he added.