Nintendo and Champion are attempting to turn Mario into a style icon with a new collaboration. As part of Super Mario’s 35th anniversary, the two companies have announced a limited edition capsule collection that mashes streetwear with the Mushroom Kingdom. The highlight is a pair of bright red overalls, but there’s also a tie-dye Toad shirt, T-shirts with classic Mario box art, and a Princess Peach hoodie.
Nintendo’s collaboration with Champion includes bright red Mario overalls
And a tie-dye Toad shirt
And a tie-dye Toad shirt
Photo: Nintendo
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
Nintendo says the gear will go on sale starting on November 18th in the US, with prices ranging from $30 to $150. Certain pieces, like the overalls, will only be available in “super-limited” quantities.
1/5Janelle Jones
The collaboration is the latest in a very Mario-themed year for Nintendo. To celebrate the franchise’s anniversary, the developer has re-released classic 3D Super Mario games, launched a Mario battle royale, and designed a modern take on the original Game & Watch handheld.
Champion, meanwhile, has also been getting into gaming: earlier this year, the company released oversized hoodies specifically for gamers.
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