It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.
Rejoice! Amazon’s new app icon isn’t just a logo in a white box
It’s Bezos’ smile as he rakes in another billion — or maybe just a box
It’s Bezos’ smile as he rakes in another billion — or maybe just a box
Image: Apple’s App Store
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Here it is — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their devices as well.)
Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.
Correction: We’ve updated the headline to clarify that the new design is an icon, not a logo.
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