Netease calls bobby kotick a jerk – Breaking News & Latest Updates 2026
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Jess Weatherbed
Netease calls Bobby Kotick a jerk.

Indirectly, but it’s hard to imagine who else Simon Zhu, President of Netease (which has published games for Kotick’s Blizzard since 2008) would be referring to. Zhu’s LinkedIn post follows Blizzard announcing the suspension of its games in China after its licensing agreement with NetEase expires on January 23, 2023. Zhu claims the Netease team gave their best efforts to continue the agreement.

A statement from Simon Zhu, President of Netease that reads: “As a gamer who spent ten thousand hours in the world of Azeroth, starcraft and overwatch, I feel so heartbroken as I will not longer have the access to my account and memories next year. One day, when what has happened behind the scene could be told, developers and gamers will have a whole new level understanding of how much damage a jerk can make. Feel terrible for players who lived in those worlds.”
Simon Zhu, President of Netease comments on the company’s relationship breakdown with Blizzard.
Image: Simon Zhu / LinkedIn
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