Alexa isnt pulling its weight – Breaking News & Latest Updates 2026
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Emma Roth
Alexa isn’t pulling its weight.

Internal documents obtained by Insider indicate that Amazon’s Alexa division made up the “vast majority” of the over $3 billion that the company lost across its “Worldwide Digital” department, which includes Alexa, Echo devices, Prime Video, and other products.

Amazon confirmed layoffs affecting thousands of employees on its hardware and services teams last week, and the company’s CEO says to expect even more job cuts next year.

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