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The Bootleg Ratio.
Policy Editor Russell Brandom digs into a phenomenon we’ve all seen on social media before:
I call it the Bootleg Ratio: the delicate balance between A) content created by users specifically for the platform and B) semi-anonymous clout-chasing accounts drafting off the audience. Any platform will have both, but as B starts to overtake A, users will have less and less reason to visit and creators will have less and less reason to post.
And now it’s coming for TikTok.
How platforms turn boring
Russell Brandom
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