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Instagram’s Threads has lost almost 80 percent of its daily active Android users.
A blog post by analytics firm Similarweb says data from the Android Threads app show the social network has fallen to 10.3 million daily active Android users as of August 7th. That’s down from a July 7th peak of 49.3 million.
Earlier this month, both Gizmodo and CNN cited Similarweb data while reporting the Threads slump. Whether Threads could still go the distance remains to be seen, but Meta CEO Mark Zuckerberg is keeping a positive face for investors.
Threads App Usage Down 79% After a Month
[Similarweb]
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