Kelloggs new branding is more kringe than kool – Breaking News & Latest Updates 2026
Skip to main content
J
Kellogg’s new branding is more kringe than kool.

Starting October 2nd, Kellogg is splitting into two independent companies. Its North American cereal business — which includes iconic brands like Froot Loops and Frosted Flakes — will now be handled by WK Kellogg, while snacks like Pringles and Cheez-it will fall under... Kellanova.

Can’t wait to learn more from Go90, Oath, and Tronc.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...