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Meta plans to walk back its ‘pay or consent’ ad model in the EU.
In the coming days, Instagram and Facebook users within the bloc will be given the choice to receive “less personalized ads” that are full-screen and temporarily unskippable, according to The Wall Street Journal.
The offering, which Meta says is likely to negatively impact its business, follows pressure from European Union regulators who opposed users having to pay to avoid targeted ads.
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