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Defying Wicked’s anti-piracy policy.
Fans of the new musical keep uploading photos and minutes-long clips — including the conclusion — from their screenings to social platforms like X and TikTok. It’s a growing trend that Hollywood is struggling (or doesn’t care) to address, with lawyers focusing on removing fully pirated movies instead of playing whack-a-mole with clips.
One anonymous movie executive told Variety:
“Something has happened post-pandemic where movie theater behavior has really changed. They have a different relationship with the material, it’s all just content to them.”
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