E
The majority of influencers don’t say when they’re advertising.
That’s according to a study performed in the EU, which looked at 576 influencers across major social platforms. While 97 percent of influencers posted commercial content, only 20 percent — or one in five — disclosed these posts as advertising.
The EU has consumer laws in place that require influencers to disclose when they’re advertising. As a result of the study, the EU has “earmarked” 358 influencers for “further investigation.”
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
