Lego has officially revealed its $220 take on Disney’s Snow White and the Seven Dwarfs, coming March 4th, and it looks incredible.
Lego’s new Snow White and the Seven Dwarfs set comes with a teensy controversy
One way or another, a Lego fan is getting paid.
One way or another, a Lego fan is getting paid.
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
It also looks a lot like a fan design!
This fan design, which twice gathered the required 10,000 votes to become a Lego Ideas set and was rejected by Lego each time:
I definitely prefer the more thatched, lively look of Lego’s official playset, though — and it’s worth noting Lego has repeatedly recognized that particular fan designer in a different way.
“Hanwasyellowfirst” also created The Mountain Windmill, which went on to earn its creator well over $100,000 in estimated royalties after Lego greenlit it to become a BrickLink Designer Program set. They also created The Ocean House, which Lego BrickLink will put on sale this June.
And, they created The Riverside Scholars, a set you have one last day to vote for if you want a chance to buy it as well.
So I wouldn’t personally feel too guilty about snapping up a Snow White, particularly since Lego might well have been working on this set (and its larger Disney licensing relationship) long before the fan creator’s Ideas submissions anyhow. Lego has been releasing Disney sets since at least 2016.
Here’s the new set in all its glory.
Images by The Lego Group
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