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Europe isn’t happy with Temu.
The European consumer organization BEUC and 17 of its member groups, has accused the e-commerce platform of violating Digital Services Act (DSA) rules, urging the EU to designate Temu as a “very large online platform” (VLOP) to make it comply, as it did with Shein last month.
The complaint says:
“Temu does not guarantee its users a safe, predictable, and trustworthy online environment as the law requires.”
Concerns include Temu’s gamification features, misleading products, and overall lack of transparency regarding its business operations.
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