U
Dua Lipa’s Macan EV ad takes the Porsche to some new places.
The star takes the electric SUV through a cinematic montage of situations to the sounds of Training Season — while explaining how she’d direct a Porsche commercial in ways that “Porsche guys” wouldn’t.
A new approach to marketing the Macan makes sense, considering recent Taycan sales numbers ahead of that SUV’s impending refresh.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- The iPhone Duo is a messy, expensive, good time
- Trump says Sundar Pichai talked him out of renaming the Atlantic Ocean
- Bill Gates says to prepare for 20 years of ‘tumultuous’ AI disruption
- Tesla driver using Full Self-Driving struck and killed a man crossing I-80
- PHP: The three letters that shut down sites all over the internet today











