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YouTube is trying to make livestream ads more tolerable.
While the platform currently cuts away from live content to display video ads, YouTube is now experimenting with live mid-rolls that will instead launch and run alongside the broadcast in Picture-in-Picture mode.
That should be less disruptive for viewers, and may also dissuade them from installing adblockers to avoid paying for YouTube’s ad-free premium service — something YouTube has been cracking down on.
YouTube test features and experiments - YouTube Community
[support.google.com]
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