Streaming keeps getting more expensive: all the latest price hikes
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Amazon’s push to make Prime Video profitable.
According to The Information, Amazon CEO Andy Jassy was annoyed by the costs of shows like LotR: The Rings of Power and Citadel and has pushed for the video service to be profitable by the end of this year. As Netflix raises prices, Prime is promoting shows from competing services and focusing more on live sports than originals.
Amazon’s betting that sports can more reliably draw audiences to the Prime Video service than new movies and shows, significantly boosting its ad revenue, according to multiple people familiar with its strategy.
Amazon’s Prime Video Shifts to Profits, Promoting Rival Streamers
[The Information]
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