Apple is hosting its big fall event on September 9th, 2025, to announce its latest iPhones and Apple Watches. We’re expecting Apple to unveil the iPhone 17, iPhone 17 Pro, and a brand-new thinner model called the iPhone Air. The big question: Do people want thinner phones? Will it sacrifice battery life? Also on deck: AirPods Pro 3 are possible, and we’ll likely see the Apple Watch Series 11, a new budget Apple Watch SE, and the Apple Watch Ultra 3.
This kind of feels like Apple is forcing me to the titanium iPhone Air. Apple switched to titanium for the iPhone 15 Pro two years ago, and it was noticeably lighter than the aluminum iPhone Pros that came before it. Why ditch titanium here?
The company said it’s building neural accelerators into each GPU core to prime users’ iPhones for intense AI workloads. It’s part of Apple’s bid to stay competitive in the AI race.
There is a lot of new Apple tech in the super-thin iPhone Air — Apple’s talking about the work it had to do on everything from the modem to the chip to make the phone this small. Check out the images below for an x-ray of the camera array, which is seriously crammed in there. Apparently it’s a “plateau,” not a camera bump.
New Watch Series 11, new Watch SE 3, new Watch Ultra 3. I’m due for an upgrade, and am thinking the Series 11 is probably the one for me? That 42 hours of Ultra battery does sound good, though. Check out the stories and the bentos, tell me which does it for you!
They look good! We’ll have to see how that “world’s best ANC” claim holds up, though. Check out Tom’s story for more, and here’s the bento box with all the details:
And Apple CEO Tim Cook says there’s “a hands-on area” at the end, so, you know, hardware confirmed. Go read our liveblog, which is way ahead of all the streams! And also more fun.
I’m betting we’ll get: iPhone 17s, iPhone Air. New Watches, new AirPods. (I am oddly more excited about new AirPods than any other device this year.) From what Bloomberg and others have reported, there might be a big focus on cases and accessories. I’m not expecting much Siri talk, and I don’t think we’ll see a new Vision Pro or even a new iPad, though both have been rumored to be possibilities.
I’m not expecting fireworks, really. But I’m hoping against hope that Apple takes this opportunity, on the 10-year anniversary of the Apple Watch, to make it the phone-replacing, do-everything device it truly could be.
Jake says: “A cool day here in Cupertino. It’s packed and we’re making our way into the venue.” Follow along on our live blog!
We’re here with the latest on iPhones, Apple Watches, and AirPods.
This is the iPhone event, so obviously Apple’s going to talk a lot about gadgets. But it’s also Apple’s most public, mainstream moment of the year, and a key moment to see how Apple explains itself to the world. Will the company talk about AI and Future Siri? Will it talk about privacy? Show Ted Lasso trailers? Or will it spend the day happily in the details of building beautiful devices? (One guess: probably no recap of last week’s dinner with President Trump.) It’s always interesting to see what kind of company Apple hopes you think it is.
I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.
Satellite SOS would be fine, but maybe it’s time for a new wearable thesis rooted in what people really want.
Small teases are nothing new for Apple invitations, but as 9to5Mac points out, this Awe Dropping event page includes a fully interactive hint that could say something about its iPhone 17 launch plans.
Visit the page using Safari, and you can click and drag around on it for a heatmap-like effect.
Apple CEO Tim Cook got to appear in a shiny Variety profile about F1 and Apple’s entertainment efforts. Poor Craig.
After WWDC, iJustine asked Apple’s software boss about the state of Siri a year after the big announcement, and Federighi’s answer was basically that Apple’s still working on it. Fair enough! But then he drops this masterclass of corporate-speak:
“We were not able to take the approach we were taking to the quality level in the time frame that initially we thought we could.”
In other words: Siri still bad. Federighi’s right that the bar is high, and that if it’s not great it’s not anything. We’ll see if Siri can get there.
Apple won’t give us a Mac-powered tablet. But it may have finally done the next best thing.
Apple, at WWDC: “This year, the frameworks that power input across iPhone, iPad, Mac, and Vision Pro are getting major upgrades, with easier pairing for PlayStation DualSense controllers across all of your devices.”
PlayStation, on X: “Want to pair your DualSense controller to multiple devices at once?
An update planned for later this year enhances pairing functionality.”
Seems useful, whenever this rolls out.
