Apple Event

This is the iPhone event, so obviously Apple’s going to talk a lot about gadgets. But it’s also Apple’s most public, mainstream moment of the year, and a key moment to see how Apple explains itself to the world. Will the company talk about AI and Future Siri? Will it talk about privacy? Show Ted Lasso trailers? Or will it spend the day happily in the details of building beautiful devices? (One guess: probably no recap of last week’s dinner with President Trump.) It’s always interesting to see what kind of company Apple hopes you think it is.

I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.

Small teases are nothing new for Apple invitations, but as 9to5Mac points out, this Awe Dropping event page includes a fully interactive hint that could say something about its iPhone 17 launch plans.

Apple CEO Tim Cook got to appear in a shiny Variety profile about F1 and Apple’s entertainment efforts. Poor Craig.

After WWDC, iJustine asked Apple’s software boss about the state of Siri a year after the big announcement, and Federighi’s answer was basically that Apple’s still working on it. Fair enough! But then he drops this masterclass of corporate-speak:

I really hope Apple changes this one!

Apple, at WWDC: “This year, the frameworks that power input across iPhone, iPad, Mac, and Vision Pro are getting major upgrades, with easier pairing for PlayStation DualSense controllers across all of your devices.”

As of October 2024, it was set to launch “early next year,“ but now the Ultimate Edition of the game will launch on the Mac App Store “later this year,” according to a footnote at the end of Apple’s Platforms State of the Union video. At least the game is out on Switch 2.

So pointy! Apps are getting a real menu bar, too.

Apple is pushing visual intelligence features that build on Apple Intelligence, allowing users to go beyond searching for context using their device’s camera and now also “search and take action on anything they’re viewing across their apps.” The feature can also recognize when a user is looking at something they may like to attend and pre-populate a calendar event with time and place.

At WWDC 2025, Apple just showed off a new update coming to its wearables this fall.

Apple is updating Genmoji and Image Playground with new styles, powered in part by ChatGPT. With Image Playground, users can now tap into ChatGPT to change a friend’s photo into the style of an oil painting, for instance.

Apple announced at WWDC 2025 that it’s debuting live translation Apple Intelligence features that allow you to translate between languages in Messages, FaceTime, and phone calls.

There’s a bunch of good new stuff in group messaging for Apple Messages — polls, better notification management for unknown senders, and more — but the best quality-of-life thing here is definitely typing indicators for group chats. This is going to make chaotic family messaging so much less chaotic.

This year at WWDC, Apple announced it’s opening up access for any app to tap into the on-device large language model at the core of Apple Intelligence, giving developers direct access. It will “ignite a whole new wave of intelligence experiences” in the apps users frequent, per Apple, and it cuts out cloud API costs due to on-device access.