Apple Event Archive

I’m betting we’ll get: iPhone 17s, iPhone Air. New Watches, new AirPods. (I am oddly more excited about new AirPods than any other device this year.) From what Bloomberg and others have reported, there might be a big focus on cases and accessories. I’m not expecting much Siri talk, and I don’t think we’ll see a new Vision Pro or even a new iPad, though both have been rumored to be possibilities.

Jake says: “A cool day here in Cupertino. It’s packed and we’re making our way into the venue.” Follow along on our live blog!

This is the iPhone event, so obviously Apple’s going to talk a lot about gadgets. But it’s also Apple’s most public, mainstream moment of the year, and a key moment to see how Apple explains itself to the world. Will the company talk about AI and Future Siri? Will it talk about privacy? Show Ted Lasso trailers? Or will it spend the day happily in the details of building beautiful devices? (One guess: probably no recap of last week’s dinner with President Trump.) It’s always interesting to see what kind of company Apple hopes you think it is.

I’m really asking. It looks very much like the whiz-bang-iest device of today’s Apple event — which starts in less than an hour! — will be a new device called either the iPhone 17 Air or just the iPhone Air. Much will be made of its thinness; there might be a manila envelope. Are you psyched to see it? Totally ambivalent? Filled with rage at the whole concept? Our newsroom is all over the place, I want to know what you think.