Creators Archive

We realize that we are a new and young company. The only way that we’re going to build trust in this country and all over the world is to be very consistent with our actions over a long period of time.

Unsurprisingly, McHale told me that he finds comfort in spookiness, for the way it lets us think about life and death at the same time. It allows us to play with those ideas, as Clasen would say. “If it goes too far, you’re confronted with things you don’t want to deal with, but if it’s just enough, it’s a comfort,” McHale said. “If it’s lightly spooky, it’s almost a whimsical reminder of what life is about.”