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Elon Musk Archive

Archives for April 2023

Richard Lawler
Richard Lawler
Promises, promises.

The beginning of the end for “legacy” verified blue checks who aren’t paying to buy Twitter Blue benefits was supposed to be April 1st.

There’s no indication much changed on that date, but now Musk has listed a “final” date for removing legacy check marks — April 20th. Yes, it’s 4/20. Get it?

Of course, Musk also promised ad revenue splits for creators that never appeared, and said Twitter was done with layoffs before proceeding with more rounds of layoffs, so we’ll just wait to see what happens.

Richard Lawler
Richard Lawler
SpaceX updates its Mars mission demo reel.

It’s been a few years since Elon Musk and SpaceX showed off early designs of Starship and proclaimed it would enable humans to travel to Mars.

You should go back and watch that 2016 reveal, then check out this five-minute CG video SpaceX just posted, again showing the Starship launching, refueling, and reaching an outpost on Mars. The video’s still all renderings and possibilities, but with an orbital flight test for Starship possibly around the corner, it feels a little different.

Twitter is now marking Substack links as unsafeTwitter is now marking Substack links as unsafe
Mitchell Clark and Jay Peters
The sudden death and rebirth of Tweetbot

The app’s open-casket funeral, and reincarnation as a Mastodon app.

Rob Dubbin
Jay Peters
Jay Peters
Some ad execs aren’t thrilled to hear from Elon Musk.

The Twitter CEO will be speaking at a big marketing conference next week, but according to an email thread obtained by Semafor, some board members of the group putting on the event aren’t exactly fans of his:

“For many communities, his willingness to leverage success and personal financial resources to further an agenda under the guise of freedom of speech is perpetuating racism resulting [in] direct threats to their communities and a potential for brand safety compromise we should all be concerned about,” wrote McDonald’s chief marketing and customer experience officer, Tariq Hassan. “Further, all of us who lead our brand’s investments across platforms were required to navigate a situation post-acquisition that objectively can only be characterized as ranging from chaos to moments of irresponsibility.”

Not a good sign for a company that could really use some advertisers.