The platform is testing a way for users to indicate what topics they want to see in content, beginning with Reels. Instagram said previously that this was in the works. The topics appear to be extremely specific — things like Bad Bunny, “Japanese artisan menswear,” “vintage Patek,” and so on. In other words: help Instagram improve its algorithm.
Instagram Archive
Archives for October 2025
Mia Sato
Fine tune what you see on Instagram.
Jay Peters
Facebook and Instagram can now automatically translate and dub reels in Hindi and Portuguese.
Meta’s AI translation feature initially worked with English and Spanish.

Plain old pictures are out; content is in.
Allison Johnson
Dominic Preston
Who needs microphones anyway?
Instagram head Adam Mosseri discovered this week that his “I’m not listening to you through your phone” T-shirt was raising a lot of questions already answered by his shirt. But real heads know that Instagram doesn’t need to listen to you, because it already knows everything anyway.
Nixel:
Yeah, we don’t listen to you… just endlessly track you across the internet building up so much data that it seems exactly like we do
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