Justine Calma
“Feed is dead.”
Instagram head Adam Mosseri says, “People stopped sharing personal moments to feed years ago,” in a New Year’s Eve post about the future of the platform as generative AI produces more realistic-looking content.
Instagram Archive
Archives for December 2025
Jess Weatherbed
Emma Roth
Instagram wants to win over teens... but it might not understand them.
A report from The Washington Post reveals Meta’s recent push to attract more teens to Instagram, which reportedly involved setting up a “living museum” inside its offices “to help employees internalize the lifestyles of their teenage targets:”
In at least one case it featured photos of top teen hangout places — a fast-food restaurant and a mall — and instructions on how to take wacky, teen-style selfies, according to photos of the exhibit.
Inside Instagram’s all-out battle to win the nation’s teens
[The Washington Post]
Emma Roth
TikTok is “turning into a Chinese super app.”
During Semafor’s Mixed Signals podcast, Instagram head Adam Mosseri said TikTok is “very much applying lessons they’ve learned in China to the rest of the world:”
Super apps, which are very popular in China, are not popular in the same way outside of China, and I think they’re turning into a Chinese super app — and that may or may not work outside of China.
Jay Peters
Jay Peters
Jess Weatherbed
