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Archives for November 2023

Kevin Nguyen
Kevin Nguyen
The bird is freed (and the book is available for pre-order).

Verge alum Zoë Schiffer just announced her new book, Extremely Hardcore: Inside Elon Musk’s Twitter, which will expand on her reporting from Platformer, New York Magazine, and of course, this very website. Here’s what Bloomberg’s Matt Levine has to say about it:

Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess.

The book comes out next February. Pre-order it!

The cover of Zoë Schiffer’s book, Extremely Hardcore
Richard Lawler
Richard Lawler
X CEO responds after X CTO tells departing advertisers to “go fuck yourself.”

On Wednesday, X owner, executive chair, and chief technical officer Elon Musk used his interview at the DealBook Summit 2023 event to antagonize advertisers (singling out Disney CEO Bob Iger, who was present) that paused doing business with the company, as well as clarifying his previous statements in ways that probably made them worse.

Now the company’s CEO Linda Yaccarino has chimed in with... this in a post on X:

Today @elonmusk gave a wide ranging and candid interview at @dealbook 2023. He also offered an apology, an explanation and an explicit point of view about our position. X is enabling an information independence that’s uncomfortable for some people. We’re a platform that allows people to make their own decisions. And here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and is here to welcome you. To our partners who believe in our meaningful work — Thank You.

Elon Musk tells advertisers: ‘Go fuck yourself’Elon Musk tells advertisers: ‘Go fuck yourself’
Jacob Kastrenakes and Mia Sato
Mia Sato
Mia Sato
No mention of X suing Media Matters.

We’re nearing the end of this interview, but Sorkin hasn’t yet asked Musk about X’s lawsuit against Media Matters, which reported that ads were appearing next to Nazi content.

Mia Sato
Mia Sato
Sorkin asked about X’s throttling of his employer.

This came right in the middle of a discussion around “free speech” on X. Over the summer, Times links on X took longer to load — Musk didn’t directly answer Sorkin’s question on whether he made a choice to punish the Times.

His response: “Free speech is not exactly free. It costs a little bit.” He referenced the Times not being a paying X user.

Mia Sato
Mia Sato
There’s a noticeable difference between this interview and others today.

Sorkin is interjecting and pushing back less, the discussion is meandering, and we’re about 30 minutes over schedule. I’ve lost count of the number of times Sorkin has said, “let me ask you a different question” in order to pivot to something else.

Mia Sato
Mia Sato
Musk on the OpenAI meltdown.

Musk says he hasn’t found anyone who knows why Sam Altman was ousted (and eventually brought back) — but believes a recent AI breakthrough could have caused the power struggle. A recent report suggested that OpenAI may have made progress towards AGI.

Mia Sato
Mia Sato
Behind Musk and Sorkin, balloons read “Let Gaza live.”

The DealBook stage sits in front of floor-to-ceiling windows overlooking Manhattan. The balloon letters are floating in and out of view behind the background screen outside. It’s unclear who’s behind them.

Mia Sato
Mia Sato
The Musk interview has taken a turn.

In a strange turn, we’re now watching Sorkin and Musk talk about the interior “storm” in Musk’s mind.

“Is it a happy storm?” No, says Musk. I’m not sure how we got here.

Jacob Kastrenakes
Jacob Kastrenakes
Musk says the antisemitic post was a “mistake.”

Here’s Musk responding onstage at DealBook:

I should in retrospect not have replied to that one person and should have written in greater length what i meant. But those clarifications were ignored by the media and essentially I handed a loaded gun to those who hate me and arguably to those who are antisemitic. And for that I’m quite sorry, that was not my intention.

He later called it, “One of the most foolish — if not the most foolish — thing I’ve done on the platform.”

Of course, when it comes to how Musk feels about the advertiser boycott in response, he isn’t so willing to acknowledge his role in the matter.

Mia Sato
Mia Sato
“Go fuck yourself.”

That’s Musk’s on-stage message to advertisers who he says are “blackmailing” him — i.e. the companies like Disney, Apple, IBM, and many more that are pulling ads from the platform after his antisemitic posts.

Mia Sato
Mia Sato
The first question is about Musk’s recent antisemitic posts on X.

“[The trip to Israel] wasn’t in response to that at all,” Musk says of his post — it wasn’t an “apology tour.”

“I have no problem being hated.”

Musk tells Sorkin the only reason he’s here is because he’s a friend. Musk keeps laughing. The vibe is chaotic.

Mia Sato
Mia Sato
We’re waiting on Elon Musk.

The room here at DealBook is packed for the last session of the day — and perhaps the most anticipated one. Nobody has come up in more sessions throughout the day than Musk. X CEO Linda Yaccarino is here, too.

Mia Sato
Mia Sato
On Disney pulling ads from X.

Disney is one on a growing list of companies that have stopped advertising on X, formerly known as Twitter, following antisemitic posts from Elon Musk.

During his interview at the DealBook 2023 event, Bob Iger didn’t comment on whether Disney would ever go back to advertising on X, but he had this to say about the decision:

By him taking the position he took, we felt that the association with that position, and Elon Musk and X, was not a positive one for us.