Interesting.
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Archives for September 2023


During her bizarre interview at the Code Conference yesterday, Yaccarino held up her iPhone to the audience while seemingly indicating that it was supposed to represent X. I was sitting near the front of the stage and squinting to try and see what was on it.
Thanks to the magic of video and this screengrab from my colleague Vjeran, we have the goods. X doesn’t appear to be on her home screen but, incredibly, Facebook and Instagram are. I also spot Signal — Elon Musk’s messaging app of choice — and the Holy Bible, which really is the original super app if you think about it. (Also, Settings in the dock? What are you doing, Linda!)


Roth, Twitter’s former head of trust and safety, was a late add to the agenda, and that meant two of the last sessions of the event were a kind of meta conversation about Twitter’s past and X’s future.
Catch clips of both interviews and some of my thoughts in our video recapping the interviews, and you can read more real-time thoughts in our storystream. If you want to watch the interviews yourself, virtual passes are available here right now.
She mostly talked about the value of spirited debate, but did say this: “All I’m saying is that the the idea of the inability to have a debate or feedback, I haven’t experienced or I’ll say I haven’t experienced it yet.”
An actual question Linda Yaccarino has posed to the audience. Not me!
She’s completely dodged Julia Boorstin’s question about if everyone will be charged to use X.
From an “operating cash flow perspective,” the company is “just about break even.” In early 2024, “we’ll be turning a profit.”
90 percent of the top 100 advertisers have returned to the platform. In the last 12 weeks, about 1,500 have returned.
“There is no analog for the book that is being written right now,” she said onstage at Code. That sounds like a ridiculously lofty claim to me! She says that there have been over 100 products shipped since the acquisition.
Yoel Roth said he said that to Elon Musk when he left the company. He’s rooting for CEO Linda Yaccarino, the current CEO of X — who will be speaking at Code in just a bit.
I asked him if there would ever be a platform that’s as culturally relevant as Twitter, now X. “I do hope somebody can capture that,” he said. “I hope they can do it better than Twitter.”
At Code 2023, he noted that of all the VLOPs, TikTok hasn’t laid off members of its trust and safety team and that it continues to invest heavily in identifying inauthentic behavior. Not the answer I was expecting!
That’s how Yoel Roth, Twitter’s former head of trust and safety, characterized the decision immediately after Elon Musk took over the company to change the logged out experience to the explore page.


