This report from AdExchanger lays out some evidence supporting this, with reporter Alyssa Boyle noticing fewer commercials on Netflix’s ad-supported tier after canceling her subscription and then subscribing again.
The ads didn’t stay light the entire time though, as Boyle noticed the ads gradually increasing as she watched more shows. We still don’t know whether or not Netflix actually does this, but we’ve reached out to them to find out.











