Jay Peters

According to Monarch Tractor CEO Praveen Penmetsa, the problem right now is that farmers “cannot let somebody monkey with [their] emissions equipment that is not certified to do so.” He argues that if the industry moves to electric and zero emissions, then its not a question of emission equipment anymore.

Three out of ten customers are paying for Monarch Tractor’s digital subscription for autonomous features on its tractors, according to CEO Praveen Penmetsa. That’s higher than I would have expected!

That’s according to the company’s CEO, Praveen Penmetsa, who is onstage at Code 2023. Last month, it delivered more than 75 of its tractors to customers, he said.

Even though Microsoft offers AI tools that help people create content, Kevin Scott doesn’t want AI to completely take over content creation — hear him talk about it in this clip from Code 2023.

I asked Craig Peters at Code what Getty would do if somebody found a way to make a photo with an AI-generated version of a known person like Joe Biden or Donald Trump using its just-announced tool, but he was emphatic that it wouldn’t be possible. I guess we’ll see!

“I think that’s yet to play out,” said Craig Peters. Getty’s ultimate goal is to “save our customers time.” Getty introduced the new tool this week.

AI compute is very expensive, which has led to some expensive applications — like Microsoft’s Copilot for Microsoft 365, which costs $30 a seat. Scott didn’t commit to the cost of that going down, but said that “if the market tells us that the price for these things is too high, then the price goes down.”

Microsoft CTO Kevin Scott is onstage at Code 2023, and he said that Bing is making some marketshare improvements since the introduction of things like Bing Chat. Given how huge search is, any small gains could be pretty meaningful.

I get the sense that Robert Kyncl, the CEO of Warner Music Group, feels there’s room for the price of music streaming services to go up.