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Jess Weatherbed

Jess Weatherbed

News Reporter

News Reporter

    More From Jess Weatherbed

    Jess Weatherbed
    Jess Weatherbed
    YouTube is helping creators pitch themselves to brands.

    The video platform is launching a new “open call” feature that allows creators to effectively audition for brand partnerships. Companies can publish campaign briefs to the YouTube Partner Program hub where creators then submit video content for the brands to review and approve, which may prevent smaller creators from being overlooked.

    A screenshot taken of the YouTube open call feature.
    Open call should make it easier for creators to persue branded promotions compared to individually contacting companies for opportunities.
    Image: YouTube
    Jess Weatherbed
    Jess Weatherbed
    Watch out for ParaNorman activity this fall.

    I’m dead excited to see Laika’s spooky 2012 stop-motion movie return to theaters for a one-week limited run, starting on October 25th in the US and October 23rd for other global screens. The re-run also includes the premiere of “ParaNorman: The Thrifting,” a new CG short film starring Finn Wolfhard and Anna Kendrick, who reprises her role as Norman’s sister, Courtney.

    Jess Weatherbed
    Jess Weatherbed
    Dyson figured out what sucks about its failed Zone air-purification headphones.

    “One of the things we’ve learned is people really do care about what it looks like when it’s on your head,” Jake Dyson told Wired.