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Mia Sato

Mia Sato

Features Writer, The Verge

Features Writer, The Verge

    More From Mia Sato

    Mia Sato
    Mia Sato
    Vice President, name this song and you win $5.

    Kamala Harris is the latest participant on Track Star, a TikTok game show where players identify a song for money.

    Internet shows like Track Star are a new kind of media circuit for public figures. Democrats want these viral moments — and they’re trying hard to make them happen.

    Mia Sato
    Mia Sato
    Don’t pick up a Project 2025 duffel bag, I guess?

    Author and journalist Malcolm Harris found a bag filled with Project 2025 merch and documents on the street this week — apparently nothing top secret, but interesting nonetheless.

    The Washington Post reports that the Heritage Foundation, the right wing think tank spearheading Project 2025, filed a police report for “theft.” Then the cops showed up.

    Mia Sato
    Mia Sato
    The online influencers shaping American politics.

    Wired has a cool interactive piece highlighting some of the content creators on the right and left who drive political discourse and change. The size of the bubbles corresponds to the number of followers the individual has on their social media platform of choice. Check out the full story for details on each person.

    A bubble graphic showing left wing influencers such as Hasan Piker and Carlos Eduardo Espina. The size of their bubbles is determined by their follower count.
    A bubble graphic showing right wing influencers such as Elon Musk and Logan Paul. The size of their bubbles is determined by their follower count. Musk’s bubble is by far the largest.
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    Influencers on the left.
    Image: Wired
    Mia Sato
    Mia Sato
    News outlets have two (not great) options.

    Opting out of Google’s generative AI overviews means you become invisible in search — a no-go for most publishers. But keeping content in search means it can be scraped for AI Overviews. As one publisher puts it:

    You drop out and you die immediately, or you partner with them and you probably just die slowly, because eventually they’re not going to need you either.”

    Mia Sato
    Mia Sato
    Is Reddit the new pivot to video?

    Publishers like Rolling Stone and The New York Times are sizing up Reddit as a potential source of significant traffic, according to Adweek.

    Reddit’s visibility in Google Search has skyrocketed this year, making the platform an attractive place for marketers and the SEO industry. But media of all industries should know that relying on outside platforms historically hasn’t gone well.