Outdoor Voices, a popular athleisure brand once seen as the next Lululemon, is closing all of its stores on Sunday. The direct-to-consumer lifestyle brand was valued at $110 million in 2018, but has been on the decline following internal friction. It’s the end of an era for the e-comm startup once considered a model for founders — the company will go back to selling strictly online.
[The New York Times]











