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Mia Sato

Mia Sato

Features Writer, The Verge

Features Writer, The Verge

    More From Mia Sato

    Mia Sato
    Mia Sato
    The Future of Trash Is Here.

    I love living in New York because there’s always something exciting happening — like a curbside demo of a very normal-looking garbage truck lifting a bin while Jay-Z and Alicia Keys’ “Empire State of Mind” is blasting in the background.

    New York is undergoing “trash containerization,” meaning buildings won’t be able to just throw bags of garbage on the sidewalk (yes, it’s disgusting, and yes, the rats love it). The new trucks will be able to pick up extra large bins made to accommodate millions of pounds of trash everyday.

    Mia Sato
    Mia Sato
    The Messenger is reportedly shutting down after less than a year.

    The New York Times reports that the outlet will stop publishing, though it’s unclear when that will happen. The Messenger hired 300 people and was aiming to generate $50 million this year. Despite the initial hiring spree, the outlet struggled to build dedicated readers:

    The Messenger’s fatal flaw was over-relying on tech companies like Google and Meta for its readership instead of engaging directly with its audience through newsletters and in-person events, said S. Mitra Kalita, founder of Epicenter-NYC and URL Media.

    “The Messenger was built off expertise of an internet that no longer exists,” said Ms. Kalita. “Facebook was not going to surface its links no matter how clickable those headlines were.”

    Mia Sato
    Mia Sato
    The average TikTok user is over 30 years old.

    What started as a kid’s dancing app has changed significantly in recent years. At a Senate hearing on child safety happening now, TikTok CEO Shou Zi Chew said the average user on the platform is well into adulthood.

    Chew is among the group of tech executives testifying today. Read his full opening statement below.

    Mia Sato
    Mia Sato
    TikTok is one step closer to just being QVC.

    The company is building livestreaming studios in cities including Los Angeles, according to The Information. Influencers will then stream and sell products to their followers from the TikTok studios.

    TikTok’s future is increasingly looking like an endless digital shopping mall: in an effort to cram more shopping links into content, the company is testing a feature that automatically identifies items in a video and prompts viewers to buy them.

    Mia Sato
    Mia Sato
    The viral cups that people are fighting each other over contain lead.

    Stanley, the maker of the obscenely large adult sippy cups that people are going feral over, confirms that yes, one part of the cups is made with lead — but that exposure to it would be “rare.” Lead in drinking cups has been a problem with other brands’ products in the past.

    Some background: people are stockpiling Stanley cups in a rainbow of colors. They’re losing their jobs at Target for these things. There are Stanley cup flippers who buy up limited edition colors and sell them for $200 on Facebook Marketplace. I have a feeling the lead will not dissuade the fans.

    Mia Sato
    Mia Sato
    Another blog has been overtaken by AI sludge.

    This time it’s The Hairpin, the women’s site that stopped publishing five years ago. Since then, a Serbian DJ bought up the expired domain for its “great reputation and excellent backlinks,” Wired reports, and filled it with AI-generated SEO bait and fake authors.

    One article about jumpsuits, for example, was written by Jaya Saxena, who now writes for Eater. The blog still has her name in the text, but the new owner of The Hairpin changed her byline to “John Lane.” Grim stuff.

    Mia Sato
    Mia Sato
    TikTok videos are getting even longer.

    At some point, we should probably question whether TikTok is still actually a short form video platform. As TechCrunch reports, TikTok is now testing 30 minute-long videos with some users — which is more like a YouTube video essay than a TikTok clip.

    TikTok has gradually stretched the length of videos, and right now users can upload content up to 10 minutes long. Creators who monetize on the platform can also share 20 minute paywalled videos that fans buy access to.

    Mia Sato
    Mia Sato
    Etsy will give shoppers AI gift suggestions.

    The company’s new Gift Mode feature asks shoppers a few questions about the gift recipient and then uses AI and human editorial reviews to recommend products.

    Tim Holley, VP of product, says the suggestions are based on Etsy’s systems that power things like search and recommendations, and give preference to items “predicted to be high quality” with good customer service. The gift section could be a lucrative space for sellers — Etsy today also published a guide for how merchants can optimize their products for Gift Mode.

    Mia Sato
    Mia Sato
    Your old phone and iPod are Paris Fashion Week-worthy.

    The Schiaparelli couture show today featured expertly crafted garments in vinyl, satin, and lace — but the real show stoppers were a robot-like baby doll and dress, each encrusted with old phones, wires, calculators, and motherboards.

    Creative director Daniel Roseberry told WWD it’s a nostalgic ode to a bygone era of technology:

    “That’s all pre-2007, which is now basically prehistoric technology, things like the flip phones, the CDs, the calculators and things like that,” Roseberry said. “A lot of people on TikTok have been taking AI and turning my collections into digital collections and seeing who wore it best, so I was thinking, the only card I have to play now is really my memories.”

    A baby doll held by a model is covered in loose wires, calculators, and pieces of motherboards.
    A Schiaparelli couture dress is covered in crystals, wires, batteries, and an old cell phone.
    1/2Image: Vogue