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Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    “Impairment means something is there, it’s being used, it just isn’t as good. Prevented means you shut it down.”

    Epic’s expert Bernheim argues that Google’s expert Gentzkow “ignores four critical aspects of Google’s conduct,” including:

    1. Google impairs competition without preventing it entirely

    2. Google’s conduct targets comeptition as it emerges

    3. Google is dominant

    4. Google shares its Play profits with its competitors

    “When push came to shove, he talked about whether competition is prevented” rather than impaired, says Bernheim.

    The upshot of that: Bernheim believes Epic doesn’t need to prove Google actually blocked competition entirely. In his opinion (for Epic), Epic only needs to show there were no good alternatives to Google Play and Google Play Billing. It doesn’t need to show there were no alternatives at all.

    For example, says Bernheim, Gentzkow presented a chart titled “Was Fortnite Blocked?” showing that revenue tanked on Google Play after the app was kicked off the store, but didn’t tank for Android phones that got Fortnite a different way.

    But “If off-Google Play was a good substitute for Google Play, you’d see when one drops, the other goes up commensurably.” That didn’t happen: demand stayed stable outside of Play, according to the bar graph we just saw. “There’s no indication that any of the people here are substituting to off-Google Play.”

    Sean Hollister
    Sean Hollister
    Bernheim says Google is self-serving.

    “Google’s objectives in taking the actions that affect the way the ecosystem operates have the objective of maximizing Google’s value. They do not have the purpose of maximizing the total value of the platform to all parties,” he tells Epic lead attorney Gary Bornstein.

    “Because there’s competition, Google can’t extract as much because there’s a smaller share,” he says, showing us a pair of pie charts: one where Google has a $35 slice of a $50 pie and one where Google has a $10 slice of a $100 one.

    (The $100 pie is supposed to represent competition in Android; the small pie “impaired” competition.)

    He also says Google’s comparison of Android to the old Symbian OS is flawed because phones from rival manufacturers used different versions. “Each had their own versions of Symbian and each was incompatible with the other.”

    Sean Hollister
    Sean Hollister
    “Google rests.” And Bernheim’s back.

    We’re almost done with evidence in Epic v. Google. Google’s last witness has departed, and Google lead attorney Glenn Pomerantz says that “Google rests.” But Epic is calling Dr. Douglas Bernheim back to the stand once more — for a rebuttal to the other expert witnesses, one of whom kept calling him out.

    He says he will point out basic errors in their analyses.

    Sean Hollister
    Sean Hollister
    Google: “Play is on the edge, very close, to being a Fortune 100 company all by itself.”

    That’s Google Play boss Sameer Samat, in an old video that Epic presented to the jury. I didn’t catch the date, but a fellow reporter says the accompanying slide was dated 2020.

    “Google could not achieve its financial goals without Play,” he added. “The work you do in this one room alone was really mission critical.”

    And we’re breaking for lunch. See you in 30 or so.

    Sean Hollister
    Sean Hollister
    Epic shows Google felt forced to compete now that third-party billing is an option.

    This doesn’t entirely land for Epic because it’s also trying to argue that Google’s “User Choice Billing” is not a real choice, but...

    Epic just showed us a document from 2022 titled “GPB as Platform of Choice.”

    It asks one key question: once developers and users have more choices for billing systems, “what are we doing to make GPB the platform they *want* to choose?”

    It suggests that “for developers, we must show demonstrable & indisputable ROI” and “we must also connect directly with users and give them a compelling case to check out with Play Billing based on trust, convenience & value.”

    “In other words, we’ll need to compete,” asks Epic’s attorney.

    Correct, says Loew.

    The document mentions two Google codenames that have something to do with alternative check-out options: “Halla” and “Everest.” I suspect “Everest” is Google’s “User Choice Billing” based on the context of the document, but I can’t be sure.

    Sean Hollister
    Sean Hollister
    “ah shit just remembered rooms dont get deleted. dont opine in here.”

    We are back to CHATS! At one point, Loew’s boss said the above to her in a Google Chat, after she mentioned she was “managing a ton of India specific stuff for Payments / Subs.”

    We’ll never know what she would have said, I guess!

    Today, in court, she seemed amused by her boss’s language.

    Sean Hollister
    Sean Hollister
    Google’s Loew agrees that Google gets paid even when it doesn’t help users discover apps.

    “If I want Candy Crush, I go to Google Play, I type it in, and I download the app... the Google Play store did not help me discover the app, did it?” asks Epic.

    “But in that case Google still takes 30 percent of Candy Crush’s revenue even though it didn’t help me discover the app, correct?”

    Loew says both things are correct. She also agrees with Epic’s attorney that a theoretical competing Android app store could charge lower service fees, offer better discovery, etc., etc.

    Sean Hollister
    Sean Hollister
    Loew is showing where Google competes with Apple for developers and users.

    Apple only allows certain categories of app, like “reader” apps, to go consumption-only (meaning the developer can let people download it from the app store and let the user access content they paid for elsewhere, like Netflix videos or V-Bucks).

    She points out that Google allows games to be consumption-only apps.

    She also says developers can communicate any way they want with their customers outside of the app.

    Inside the app, she confirms, Google does not allow developers like Down Dog to communicate other ways to pay — but Google argues that has a benefit for developers and users:

    “If users have a purchase intent... we believe we convert quicker if they can do it in the moment without friction.”

    Sean Hollister
    Sean Hollister
    Google Play examined other ways to pay but said it decided not to “charge per download.”

    Loew says the goal was to “incentivize people to try lots of apps in the store,” so Google didn’t want to charge users per download.

    And “if we charged the developer afterwards we’d have to invest in an invoicing system and a collection system,” she says.

    Google examined lots of payment models, she says, but found them more convoluted.

    “This way when a user pays, everyone gets paid.”

    Sean Hollister
    Sean Hollister
    Google suggests it has to spend before it can accept your payments.

    Loew says that physical gift cards, for instance, have to be printed, distributed to all 950,000 retail locations around the world, and Google has to pay the processing fees.

    Google has to monitor payment laws around the world at federal, state, and local levels — some cities have specific taxes, and Vermont has “a very specific rule for subscriptions,” she says.

    “Does Google bill users for these services it provides?” No, says Loew.

    Then there’s fraud prevention, too.

    Google isn’t yet showing how much it has to spend on these things, and... wouldn’t other giant payment processors that charge less have to do these things, too? But I get it — Play isn’t free to run.