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Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    China’s big phone makers are choosing deals with Google.

    In August 2022 — according to another slide from Epic’s economist — over 80 percent of Lenovo, over 60 percent of Vivo and Oppo, and roughly 60 percent of Xiaomi phones were activated on Google’s RSA 3.0 premier tier. That’s the one that contractually keeps smartphone makers from choosing to preinstall apps that compete with ones made by Google.

    Google has said fewer than 25 percent of phones go that way, and that OnePlus strategically decided not to. While those things might be true, it’s interesting to see how many new phones from the big Chinese manufacturers are coming up Google.

    (Realme and OnePlus are shown as having roughly 40 percent of new phones activated on the premier tier; of 830 unnamed OEMs, only around 10 percent of new phones are activated on RSA 3.0. The chart excluded Samsung entirely.)

    We’re headed to lunch: see you back here in about 30.

    Sean Hollister
    Sean Hollister
    Here’s the market share of all preloaded Android app stores, according to Epic’s expert:

    As of July 2021,

    Google Play, 100 percent (2.88 billion phones)

    Galaxy Store, 39.5 percent

    Xiaomi, 10.6 percent

    Huawei App Gallery, 6.3 percent (Huawei hit US government blocks)

    Vivo App Store, 4.9 percent

    Oppo App Market, 2.1 percent

    LG SmartWorld, 1.8 percent (LG quit phones in 2021)

    ONE Store, 1.6 percent

    SHAREit, 0.6 percent

    Epic Launcher, 0.6 percent

    Amazon Appstore, 0.1 percent

    APKPure, 0.002 percent

    F-Droid, 0.002 percent

    Tencent, 0.0005 percent (0.01 million phones)

    APKMirror, 0 percent

    Sean Hollister
    Sean Hollister
    “Google doesn’t give Google Android away for free,” claims Epic’s economist.

    Where by “Google Android,” he seems to mean Android with pre-loaded Google apps.

    “What is correct is when Google enters these licenses, it doesn’t receive a cash payment from the OEMs... the OEMs are receiving something, and they’re doing something for Google,” says Bernheim.

    “They agree to put the suite of GMS apps on their smartphones, and that generates billions of dollars of revenue for Google.”

    Sean Hollister
    Sean Hollister
    Epic’s economist just tried to shoot down the “Google competes with Apple” argument.

    By positioning the whole web of relationships as a simple matter of buyers (Android app users, Android developers, OEMs) and sellers (Google), Bernheim says Apple isn’t a factor, because Apple doesn’t directly participate in those particular markets — and would still be positioned to take advantage of those buyers even if other markets exist.

    “Is there anything wrong with saying... that’s one big market that competes with Apple?” asks Epic’s lead attorney.

    “There would be quite a bit wrong with that,” says Bernheim.

    “We’re looking to see whether there are pockets of transactions where sellers can take advantage of buyers,” he says, saying it’s part of a framework antitrust economists use to do competition analysis — and there’s a general consensus you do it that way.

    I expect Google’s economist will say there’s no such consensus.

    Sean Hollister
    Sean Hollister
    The Epic v. Google economists are here to argue market definition.

    We’ve touched on market definition before, and it’s the key to each side’s case.

    “I’ve concluded that Google has monopoly power in the market of app distribution on Android smartphones,” says Epic’s economics expert Doug Bernheim, adding that Google “engages in anticompetitive conduct” to maintain its monopoly there.

    He says he was assigned to:

    1) Determine whether Google’s challenged conduct obstructs competition

    2) Identify the relevant antitrust markets for purposes of evaluating Google’s market power

    3) Determine whether Google possesses monopoly power

    4) Determine whether Google’s challenged conduct harms consumers and developers

    Now, he’s explaining what concepts as simple as “competition” and “monopoly power” mean. I’ll let you know when we move further — he says he’ll get specific.

    Sean Hollister
    Sean Hollister
    “It’s not Google Play that’s pulling down that 66 percent margin to 19 percent, right?

    Epic’s lawyer, making the point that all of Google’s other platforms and ecosystems products are unprofitable — save Google Play. Skinner agrees it’s the one exception.

    But Google gets a chance to ask one last series of questions before Skinner leaves the stand, one that takes us back to the A1 Camera Company. Yes, Google Play is the largest source of revenue, but Android is the largest source of costs, Skinner testifies, and he believes it makes sense to keep those on separate P&Ls.

    Skinner is done, and we’re being introduced to Stanford economics professor and former economics chair Doug Bernheim, Epic’s economics expert, who says he has antitrust experience as well.

    Sean Hollister
    Sean Hollister
    “You can’t say that any of those $40 billion in costs can necessarily be allocated to Google Play, can you?”

    Google’s accounting professor waffles a bit, starts coming up with explanations, and Judge Donato makes him answer “yes, no, or I don’t know.”

    “Yes, I think some of them should be,” Skinner finally replies. But then Epic’s attorney shows he replied differently in an old deposition: “I’m not necessarily opining that these Android costs should be allocated.”

    Epic gets him to admit that he has not determined which costs should be allocated. “Well, I think I’ve made clear that at least the portion of the costs of these for the ecosystem,” he begins, before getting cut off.

    Sean Hollister
    Sean Hollister
    We’re still arguing about what Google’s P&Ls should look like, and now we’re on a brief break.

    The jury definitely looks refreshed today, by the way. Still saw a couple of yawns, but frankly, I’m yawning, too.

    Sean Hollister
    Sean Hollister
    Epic, too, is attempting to attack expert credibility.

    Google pointed out Epic’s accountant never publishes expert research. Epic is now pointing out Google’s accounting professor has never practiced as a professional accountant.

    Both point out that the other’s expert basically has a business giving testimony in court. “About 15-20 times, yes?” asks Epic of Google’s witness. Skinner says that sounds about right.

    And, like Google, Epic is attacking what the expert was hired to calculate and what they did not. This time, Epic is pointing out that Google’s expert didn’t bother trying to actually calculate Google Play’s app store profit margins — only that of Google’s larger platforms and ecosystems group, which includes Android.

    Sean Hollister
    Sean Hollister
    “These [Android] costs are not allocated to any other products, including Play.”

    That’s the expert opinion of Google’s accounting professor, who says it “just makes sense if you want to track the costs of a particular activity, like R&D” in a separate profit and loss statement (P&L).

    “The other reason is these costs benefit the whole ecosystem... we call this a joint cost instead of a shared cost because it benefits all the different products simultaneously,” says Skinner.

    He says it’s not unusual for companies to allocate their costs this way. He believes the operating margin of Google’s platforms and ecosystems group in 2020 would be 19 percent if you account for this — not the 66 percent that Epic’s expert calculated for Google Play specifically.