YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge’s Creators section covers the people using these platforms, what they’re making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.
The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.
The free iOS app is now available to download worldwide today, following its announcement earlier this month, bringing Premiere Pro editing features to mobile devices. An Android version is also in development, but Adobe hasn’t said when it will arrive.
TikTok is just the latest prize in the Silicon Valley billionaire’s second act as a media mogul.
Model v5’s vocals are too close to perfection to be believably human.
MrBeast is the face of the content creator industry; he’s the exception, not the rule, going from being a guy online to a household name. His business is also increasingly not in YouTube videos but in chocolate bars, snack boxes, and more.
Bloomberg goes deep into the finances and strategies of MrBeast’s empire and how the thing he is most known for is losing him money.
Fun tidbits here, including that if all the proposed acquisitions and mergers go through, “portfolio and power could exceed those of fabled predecessors like Hearst and Pulitzer.” This is to say nothing of the broader family’s holdings.
[nytimes.com]
White House Press Secretary Karoline Leavitt told Fox News that six of the seven board seats will be held by Americans, ByteDance retain less than a 20-percent stake, and that Americans’ data will be stored in the US with no access give to China.
According to Bloomberg Leavitt said:
“So all of those details have already been agreed upon, now we just need this deal to be signed and that will be happening, I anticipate, in the coming days.”
As he has ever since taking office, Donald Trump again ordered the DOJ to ignore enforcing the TikTok ban law, this time until December 16th.
The president claims a deal is close, which the WSJ reports will hand control to a US consortium of investors including Oracle, Silver Lake, and Andreesen Horowitz.
[The White House]
Guest host Hank Green and Digitas CEO Amy Lanzi go deep on digital marketing, AI, and the influencer-creator debate.
Meta is tweaking how a string of posts looks on the platform, including adding labels that indicate if the post is one in a longer thread. This makes it much easier to see where the discussion continues, and is also a nice signal that someone’s thoughts go on longer than the first post. Now we need this on Bluesky...
As the fallout of the Chorus influencer program reveals, the Democratic establishment seems sclerotically incapable of existing in a media environment it cannot control.
Now, users with 100,000 followers or more can narrow down DMs with the addition of new filters and the ability to create folders. Creators can also customize shortcuts to navigate to certain categories of messages, such as requests.
Maybe this will help solve T-Pain’s missing messages problem.
Nearly one year after announcing its new “Hype” button, YouTube is rolling it out to 39 countries, including the US, UK, Canada, Australia, and others. The feature is meant to help highlight smaller creators by letting fans “hype” videos that will then appear on a dedicated leaderboard.
That means no more scrolling through profiles to find the second half of a reel. If a creator links their videos, you can jump directly to the next one by tapping the “Watch Part 2” button beneath the reel’s caption.
