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World Cup final sets US viewership record.
The final between Spain and Argentina on Sunday was the most-matched “soccer” telecast in US history. With an average of 38,937,000 viewers, the match was up 132 percent compared to the 2022 final — averaging 16,784,000 viewers — and up 240 percent over 2018’s final which drew 11,441,000 viewers.
For perspective, about 125.6 million Americans watched the most recent Super Bowl.
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