Microsoft lost millions of subscribers after its game pass price hike – Breaking News & Latest Updates 2026
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Stevie Bonifield
Microsoft lost “millions” of subscribers after its Game Pass price hike.

Xbox chief strategy officer Matthew Ball acknowledged during a The Game Business Live interview at Summer Game Fest that the wave of cancellations happened over just a few months after the October price hike. Ball also admitted that “the value of the offering has now changed,” since Call of Duty games won’t be available day-one on Game Pass anymore.

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