Made by Google 2025: all the Pixel news and announcements

In July 2023, I deleted the Day One journaling app from my phone and laptop. It was perhaps the best thing I’ve done as a lifelong diarist.

The decision was prompted by Apple announcing its Journal app at WWDC that year. In that keynote, Apple said it would use “on-device machine learning” to provide prompts based on the content in your iPhone — things like contacts, photos, music, workouts, podcasts, and location data. The idea gave me the ick. Mainly because the app was described as a riff on the Memories feature in the Photos app, which at the time had “intelligently” resurfaced a photo of my mother’s open casket.

Google’s new Pixel 10 and Pixel 10 Pro Fold and Pixel Watch 4 may compete with Samsung, but it’s happy to let Samsung explore other parts of the Galaxy on its own. In interviews with Bloomberg, Google just revealed a lot of devices it isn’t currently working on. Here’s Bloomberg:

Pretty sure that’s the first true confirmation that the Pixel Tablet 2 was canceled! Remember when Google was done with tablets in 2019?

Google on Wednesday introduced its new Pixel 10 lineup during an event in New York – complete with a very strange keynote. In case you missed it, there are a lot of similarities across the latest Pixel models — and some key additions — including the MagSafe-style Pixelsnap, Google’s new Tensor G5 chip, and a proactive AI feature known as Magic Cue.

While Google’s Pro models come loaded with the most advanced tech, the base Pixel 10 looks like the sleeper hit. Starting at $799, it’s the most affordable of the bunch, and for the first time, it adds a telephoto lens to the standard Pixel. For anyone weighing an upgrade, the real question is how the base Pixel 10 stacks up against last year’s Pixel 9.

For the past twenty years or so, I’ve had a clear image of what a product launch keynote is supposed to be like. A charismatic executive walks across the stage, points to some animations and pre-taped clips, a live demo or two happens, and the crowd goes wild. Clips proliferate on social media and cue the online discourse. You can trace it back to Steve Jobs dressed in a black turtleneck, with a glint in his eye, walking across a stage, asking if a hyped-up audience is ready for one more thing. So iconic was that format, it’s been the blueprint for nearly every tech keynote since.

Today’s Made by Google event was decidedly not that.

Google has officially announced the Pixel 10 lineup, and there’s a lot to dig into. Like last year, there are four devices — the Pixel 10, the Pixel 10 Pro, the Pixel 10 Pro XL, and the Pixel 10 Pro Fold — and the phones have some nice improvements and new features that might be worth the upgrade.

Here are some of the best new features for Google’s new phones.

No phone is waterproof. No phone is dustproof. Your phone’s sealants wear away over time; when they’re exposed to salt or chlorine in your swimming water; or when they’re dropped, dented, or cracked. Your warranty doesn’t cover liquid damage; if companies find water in an IP68 phone, it’s proof you damaged it!

But while these things are all true of every manufacturer in my reporting, I’ve never seen a company proactively say them out loud like Google just did in advertising materials.

Qi2 is good because magnets are good.

If you’re gonna preserve food in metal cans, you should probably have a way to open them up again. And if you’re going to rely on induction coils to transfer electricity, you gotta make sure they line up right. It took almost half a century after the invention of canning for someone to invent the can opener, so I guess it’s not too bad it only took eight years for Apple to slap a ring of magnets around a Qi charging coil. And it only took five years after that for Google to put that ring of magnets on a Pixel phone.

Google announced its entire Pixel 10 generation of phones at a jam-packed Made for Google event this week. The familiar four-phone lineup includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. All of them have received processor bumps and other technical improvements, along with a commitment by Google to provide seven years of operating system updates. Naturally, there are some new AI features, too.

The Pixel 10, 10 Pro, and 10 Pro XL start at $799, $999, and $1,199, respectively, and begin shipping on August 28th. The Pixel 10 Pro Fold, meanwhile, starts at $1,799 and launches on October 9th. If you’re confused about what makes each phone tick or which to choose, we’ve broken everything down, along with preorder information if you decide to pick one up.

At its latest Made by Google event, the search giant officially revealed four new phones: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. That’s a lot of devices, especially when you consider the different colors and storage configurations. And we can’t forget about the Pixel 9A from April, which remains our go-to recommendation for a cheap Android phone.

If you’re staring at the new Pixel 10 lineup and wondering which one actually deserves a spot in your pocket, we have you covered. All four include Google’s new Pixelsnap magnetic tech, a Tensor G5 chip, and seven years of software updates, but they differ in key ways, too. Whether you’re on a budget, want the most advanced camera system available, or are curious about switching to a foldable, there’s an option for everyone.

It’s finally happening: Google Assistant in the home is getting its Gemini glow-up. “Gemini for Home” is an all-new voice assistant for Google Home, set to arrive later this year, the company announced today.

This new voice assistant, powered by Google’s Gemini artificial intelligence, will eventually replace Google Assistant on Google’s Nest smart speakers and displays for hands-free control of things like smart lights, music, setting timers, and answering questions. Rollout begins in October through an early access program, with both free and paid tiers available. Google says you’ll still summon the assistant with “Hey Google,” and it will work across all your home devices and for every member of your household, as well as visitors.

Google’s Pixel phone lineup isn’t the only thing getting an upgrade in the coming weeks. The company also took the time during its recent Made by Google event to introduce the forthcoming Pixel Watch 4, which starts at $349 and hits shelves on October 9th. Thankfully, if you’re looking to secure one at launch, you can already preorder the Pixel Watch 3 successor from Google, Amazon, and Best Buy.

The redesigned Pixel Watch 4 sports a new domed “Actua 360” display with slimmer bezels and noticeably more screen real estate. It’s twice as bright as last year’s Pixel Watch 3, too, with 3,000 nits of peak brightness. Google added a side-mounted charger, which, as my colleague Victoria Song noted in her hands-on impressions, turns your watch into a little display that showcases the battery percentage, your next alarm, and other info. And, in a very welcome improvement, both the display and the battery are now replaceable (and repairable).

With its new Pixel 10 Series, Google is finally embracing the Qi2 wireless charging standard, making it much easier to securely attach wireless chargers thanks to a ring of magnets built into the device. That also makes the new phone compatible with the many MagSafe and Qi2 accessories already on the market — so naturally, Google is introducing its own options, too.

The $39.99 Pixelsnap Charger is a wireless charging puck that looks similar to Apple’s own MagSafe charger and is compatible with other Qi2-certified devices. It supports wireless charging speeds up to 25W when paired with the Pixel 10 Pro XL and can be purchased with an optional stand accessory (as part of a $69.99 bundle) that’s sturdy enough to support the Pixel 10 Pro Fold while it’s unfolded and allows the charging puck to be detached as needed.

Google has just announced a bunch of shiny new devices to look at and AI features to yell about. As part of its Made by Google event, the company revealed an upgraded Pixel 10 lineup, a bubblier smartwatch with a brighter screen, and a ton of AI updates that extend across all of its new devices.

Here’s everything that was announced at the Made by Google 2025 event.

Finally, a foldable to take to the beach. The Google Pixel 10 Pro Fold is official, matching last year’s starting MSRP of $1,799, and it comes with an IP68 rating. That means full water and dust resistance, which is something that no other foldable maker has figured out yet — and no small feat for a device with moving parts.

The 10 Pro Fold uses a new hinge with a gear-less design that Google says provides better protection against drops. It certainly feels sturdy, though it didn’t feel overly stiff when I unfolded and folded the phone back up again. The crease on the inner screen doesn’t look any more prominent to my eye, but I’m not usually bothered by the crease anyway.

Google just announced its new budget Pixel Buds 2A, but it didn’t forget about the earbuds it launched last fall. Owners of the Pixel Buds Pro 2 will get an update in September that will deliver a few new AI-powered features.

One of them, Adaptive Audio, automatically adjusts the volume based on the noise in your environment. Google’s also improving the audio processing to reduce background noise when interacting with Gemini Live. Pro 2 owners will be able to pick up calls and reply to texts hands-free by nodding or shaking their head. A new Loud Noise Protection feature, in which the buds automatically dampen sound when loud noises like sirens or alarms are detected, is also coming.

I’m not a fan of AI health and fitness features. Not only do they regurgitate Captain Obvious-level summaries of what you just did, but the “insights” are so generalized that a Google search is often more helpful. So it was with great skepticism that I walked into a demo to learn about Fitbit’s forthcoming AI-powered personal health coach. To my surprise, I left cautiously curious about where Fitbit is going.

“We really want to move towards this world of coaching,” Andy Abramson, Google’s director of product management for Fitbit and Health, says during a demo of the feature. Professional athletes have a whole team of people helping to craft their fitness regimens. “We asked ourselves, what if everyone could have something like this?”

The original Pixel Watch was late to the game. For years, there had been rumors of a Google smartwatch that never materialized. Then, when it finally arrived, it was a quintessential first-gen device, with thicc bezels, dismal battery life, and a host of quirks that needed ironing out. My DMs were full of people wondering when the watch would be unceremoniously dumped into Google’s infamous product graveyard. A part of me wondered if Google was going to spend the next decade playing catch-up.

Fast forward to 2025, and I’m holding the Pixel Watch 4 at Google’s office in New York City. On the surface (and my wrist), it doesn’t look like much has changed. But after fiddling with a few menus, watching some demos, and talking over the updates, it’s evident that Google has a clear vision about where smartwatches are going.