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Epic says it A/B tested with and without Google’s sideloading friction.
Apparently Epic conducted an experiment with Digital Turbine as a partner, where users could click just once to install the Epic Games Store on their Android phone instead of going through the lengthy “unknown sources” flow. Bernheim claimed half of users failed to get through unknown sources, but 90 percent made it through one-click. Not surprising, but Epic is using it to suggest that a settlement where Google offers one-click to registered app stores would be better.
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