Epic says it a b tested with and without googles sideloading friction – Breaking News & Latest Updates 2026
Skip to main content
S
Epic says it A/B tested with and without Google’s sideloading friction.

Apparently Epic conducted an experiment with Digital Turbine as a partner, where users could click just once to install the Epic Games Store on their Android phone instead of going through the lengthy “unknown sources” flow. Bernheim claimed half of users failed to get through unknown sources, but 90 percent made it through one-click. Not surprising, but Epic is using it to suggest that a settlement where Google offers one-click to registered app stores would be better.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...