From ChatGPT to Gemini: how AI is rewriting the internet
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Perplexity is starting its ads experiment this week.
The AI-powered search engine will begin with showing labeled ads formatted as “sponsored follow-up questions” that will appear next to answers in the US.
TechCrunch reports:
“Perplexity’s embrace of ads stands in contrast to OpenAI’s decision not to launch its AI-powered search tool, ChatGPT Search, with ads. But rival Google has similarly piloted ads in its AI search experience, AI Overviews — recently bringing ads to mobile in the U.S. for certain queries”
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